This is a kids’ art subscription box that I designed. When creating the logo, I wanted it to feel as silly and playful as possible, so I incorporated a variety of different elements to make the brand feel more whimsical and childlike.

As a child, art was always one of my only escapes, something where anything felt possible, even imagining art supplies or words having faces.

I wanted that feeling to come through in the branding. My goal was to create something that reassures kids that it’s okay to be creative and okay to explore their imaginations in whatever way feels right to them.